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Interview: Why is asset management so important during Covid 19?

"Managing Creative Assets In a Complex Time"

from the Association of National Advertisers, April 28, 2020

Neal Bilow, managing partner at Chromata Solutions, a consultancy in the digital asset management sector; and Jeffrey Marino, a partner at WordCityStudio; David Lipsey, global chair of the Henry Stewart digital asset management (DAM) Conferences and co-director of the Rutgers University Professional Certificate DAM Program

In this interview Neal Bilow, Managing Partner at Chromata Solutions discusses the importance of video asset management during the Covid 19 crisis with Melinda McLaughlin, CMO at Extreme Reach and partner in the ANA Thought Leadership Program.

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Neal was joined by David Lipsey, global chair of the Henry Stewart digital asset management (DAM) Conferences and co-director of the Rutgers University Professional Certificate DAM Program and Jeffrey Marino, a partner at WordCityStudio.